Abstract
This is the second version of the Dissemination and Communication Plan & Continuous monitoring. It includes both progress made in carrying out the Dissemination and Communication Plan as well as further developments that were first laid out in D6.1 Dissemination and Communication Plan & Continuous monitoring (a).
The EO4EU project aims at expanding access to a wider audience and improving the usability of data generated by EO service providers. To achieve this goal, the platform will leverage machine learning, cloud services, and pre-exascale high-performance computing (see 4 Assets and Value Proposition). An essential step is the communications and dissemination strategy aimed at guaranteeing a significant uptake of the developed solution.
The overarching dissemination and communication goal is to ensure the maximum uptake and adoption of the project’s results. Two communications and dissemination objectives to enable this are (1) to increase the relevance of the project’s value proposition and (2) improve the user journey toward conversion. The latter considers three stages of the user journey, namely the awareness, consideration, and decision stages. This allows to consistently target the audience in the communications and dissemination activities, thereby providing them a smooth transition from getting acquainted with the EO4EU platform to becoming users (see 2 Dissemination and Communication Objectives).
The communications and dissemination activities target each of the identified stakeholder groups which include EO data providers, private sector, researchers and academia, policy makers, citizens and general public (see 3 Stakeholder). To ensure sufficient result exploitation, the applied methodology includes the generation of relevant content for each stakeholder group and their engagement as community members. Some of the tools that are being used include newsletters, social media schedulers, event tools, webinar videoconferencing tools, and event platforms.
An approval procedure for materials considered of high importance by WP6 is being implemented. Additionally, the results of the communications activities are continuously monitored by such tracking tools as Google Analytics and the Drupal content management tracker, among others (see D6.1).
The communications and dissemination strategy is multi-channel and consists of horizontal activities, as well as a set of targeted campaigns (see 6 Continuous Monitoring: Implementation of the Communication and Dissemination Plan).
The channels for horizontal activities include the support of the website with an overview of the EO4EU functionalities and social media and content repositories. As part of the content production, the plan envisions the creation of a product brochure, a set of use case flyers, and a policy brief. Additionally, a video documentary series, a quarterly newsletter, press releases, and third-party coverage ensure a multi-media approach to dissemination. Concurrently, EO4EU is organising at least eight webinars, which will include both technical and non-technical webinars, as well as a set of workshops. Four communications campaigns were planned, one of which has already been implemented (see Table 6 - EO4EU participation in relevant 3rd party events